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Laos Essential Artistry Posting Page
Sunday, August 24, 2008
 A little bit about our logo. There's a lot of discussion/hype about the importance of a well-designed logo and establishing one's brand, but when one is a very small, small business, it's easier said than done to put everything together in laying a good foundation for establishing a business. We're trying! First, where did we get the title for our business, Laos Essential Artistry? Actually, the idea came from an old Lao magazine that used to be published called Essential Laos that I think now has been replaced with the MuangLao Magazine, the official magazine of the Lao National Tourism Administration that one will find in seatbacks when traveling Lao Airlines. I just switched the words and added Artistry. I like our name because we believe the arts in Laos are essential and although we focus on textiles, our business also promotes and sells paintings, Hmong and Mien handicrafts, etc. "Artistry" give us some leeway in what we promote and sell. Our logo incorporates three of our photos (you can see a wide variety of our photo galleries at our Flickr site). Probably our most famous photo is of the monks walking down the street in Luang Prabang. I took this photo on my first trip to Laos in 1998 (almost 10 years ago!). It's a magical world in Luang Prabang with all the monks and there will be times during the day when many small groups of monks are walking down the main street and I thought how could I get a good photo of them? And then I saw these classic French Colonial blue-painted doors and positioned myself across the street and just waited and took a variety of shots and this one came out best. It's been used in different publications and I even won a RT business class ticket on Korean Air from SF to Bangkok in a photo contest! The photo of the Mekong River was taken on a Lao Air flight from Vientiane to Luang Prabang. This is a classic view as the plane is descending as it's coming into Luang Prabang and I stylized the photo in Photoshop. I think it has sort of a timeless, mysterious feel. And of course there has to be something to do with textiles and the photo I used was taken of silk scarves on display in a textile gallery north of Luang Prabang. I montaged them together and created some gradient blends between the photos to create the final logo. Even after living in Laos for over a year and traveling to Laos numerous times, it's still a very magical place for us and we hope our logo creates that feeling and will draw customers into our site to want to learn more about the Laos Essential Artistry world. We shall see... by: Laos Essential Artistry 
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